Management of senior show staff that consisted of 18 Directors (direct reports) and over 200 staffers reporting into them. Oversee all aspects of the event including vendor outreach, sponsorship package creation and onsite coordination, sponsor outreach, site selection, budget projection & management, event promotion, social media, production logistics & scheduling, creation & production of event collateral & merchandise, onsite signage and branding design, and ownership of weekly meetings consisting of both internal and external stakeholders. Successfully executed largest annual event (EA Play) at a 25% budget reduction/20% scope increase by brokering vendor deals and eliminating inefficiencies.ĮVENT DIRECTOR/Executive producer Dallas, TX Creation, introduction and company- wide distribution of all event budget templates, post-show reporting tools & templates, as well as all-inclusive ‘event bible’ template. Competitive Gaming event strategist for year 1 of EA competitive gaming.
Executive Producer of EA Play, an annual 3-day outdoor festival that draws over 25,000 visitors and showcases the entire portfolio of EA Games on over 500 custom-built gaming stations.Ĭraftmanship Core Team evaluation board member. Oversee a team of 5 event producers managing smaller aspects of individual shows and franchise portfolios. Attend all site selection trips for top tier events, as well as coordinate vendor relations, bidding and selection for all aspects of events. Dedicated representative to coordinate constant communication between global sourcing compliance, legal and finance partners. Overall budget management of over $25,000,000 in annual show budgets. EXECUTIVE PRODUCER, GLOBAL EVENTS REDWOOD CITY, CAĭirect involvement and supervision of all global tradeshows and special events.
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